THE STORY.

Christine here.

My problem wasn’t getting things done.
It was never feeling done.

My to-do list lived everywhere:
notebooks, apps, calendar alerts, Post-its —
and the not-so-occasional napkin masterpiece.

I was productive.
Progress looked good on paper.

It just never felt like peace.

Most days ended the same:
guilty for closing my laptop,
haunted by “just one more thing.”

I didn’t need another place to store tasks.
What I wanted was simple:

The rare luxury of a day that actually ends.

Something ruthlessly simple,
radically intentional, and
ridiculously beautiful.
Because, obviously.

So I built it—
with my husband, partner in life, and best friend.

I’ve used it for a decade.
Because it works.

And then, in 2022, the idea tapped on our shoulders:

“What if this wasn’t just ours?”

Life was full.
So we did what busy people do with big ideas:
Bought the domain.
Secured the handle.
Imagined what it could be — someday.

And every day, we kept using it.
Like oxygen.

Eventually, we stopped pretending it was just a thought.
Because it wasn’t.

It was the thing.

So we made it look as good as it works:

Cloth-bound.
Solid in hand.
Paper that matches your ambition.
Details you can feel.

Because in a world of tabs and alerts, luxury looks like this:

Design that earns its place on your coffee table.
A page that holds your focus.
A day that ends finished.

The system we built for us
is the experience we’re building for you—

Not to help you do more.
To help you do what matters.

And feel done.

Done is the new luxury.

— Christine & Marcus
THE PLNR™